Bud Light
Call the Brolice
Around the world, adherence to an unwritten code is what makes a bro a bro. A failure to follow the code could result in the end of Bro Culture as we know it. Bud Light is here to ensure that the Brommunity stays strong.
To enforce the code, Bud Light is introducing Call The Brolice.
A card game packaged with cases of Bud Light that allows bros to issue citations as officers of the Bud Light Brolice Department.
Neighbrohood Watch
The neighbrohood watch is a sign to the world that the establishment you are entering is a member of the brommunity. That means a heavy Brolice presence handing out citations and merch at local sports bars, professional/college sporting events, and anywhere else bros congregate.
[ The Neighbrohood Watch: Break the Bro Code and you will be cited by Bud Light’s New “Brolice Department”]
Bud Light x Buffalo Wild Wings: Brohabilitation
Has your bro been cited a lot recently, putting his status as a bro into question? He needs Brohabilitation at Buffalo Wild Wings. Sports, chicken wings, and of course, Bud Light with the boys will help integrate him back into brociety.
Expanding the Force
We will distribute Brolice branded merch like shirts, badges and hats, and swag like tap handles, citation coasters, special glasses and our neon shield light to our regional partners nationwide.
Art Director: Cameron Surratt
Copywriter: Tim McDonald