RoBlox
Beat Your Kids
Trying to connect with your kids outside of their digital world can be incredibly frustrating. Don’t get frustrated! Get connected with your kids on RoBlox and beat your kids at their favorite games!
We’re posting flyers near parks and schools for frustrated parents to get the help they need. Scan the QR code and be taken to our resource hub.
The Parent’s Page
Your children spend a majority of their free time here. Our mission is to encourage parents to play with their kids and connect with them in their world.
Roblox + Duolingo
Learning gamer slang can be like learning a new language. That's why RoBlox has partnered with Duolingo. The faster you can communicate with your kids, the faster you can beat your kids.
Twitch Training Camps
We will tab popular RoBlox Youtubers like Bereghost, Telamon, and Builderman to host a series of training sessions with basic beginner tutorials and step by step guides that we will stream on Twitch
Beating Your Kids can raise a lot of questions. Questions we are happy to answer!
Parents take to TikTok to show how beating your kids means fun for the whole family!
H&R Blox
Introducing H&R Blox, a partnership with H&R Block that will have speakeasy style arcades hidden in branches across the nation. The arcades will feature RoBlox games and allow the parents a safe space to hone their skills, away from their kids. “Dad sure does his taxes a lot.”
Hall of Gamers
In an exhibit touring modern art museums, we will feature stories and sculptures honoring the parents who not only fostered a connection with their kids through RoBlox, but beat them at it. These parents took more than just a passing interest, they surpassed their children at in-game rank and became respected members of the RoBlox community in their own right.
Art Director: Leilani Mitchell
Copywriter: Tim McDonald